Marketing music to Gen Z: hyper-authentic, and always online – how do you connect with this elusive audience? Keturah Cummings of Forward Slash explains
Description
Ep 148: Gen Z music fans are able to immediately sense when an artist’s communications with fans feel inauthentic. But marketing has in its nature an element of inauthenticity – so how do you maintain a feeling of authenticity when marketing to this young, online-only generation? And how can artists and teams market effectively directly to these younger fans or potential fans?
Keturah Cummings is founder/CEO of Forward Slash, a social media agency and content production studio that specialises in connecting with youth audiences – and she explains where marketing efforts should be focused in an increasingly D2C environment.
Forward Slash: https://forwardslashinc.co
Keturah's DJ mix with the Sade remix she mentions: https://youtu.be/hKjZ6jXxRro
So Future: http://linktr.ee/sofutureclub
------
👉 FREE Amazon Music for Artists courses & certification: https://learn.musically.com/courses/amazon-music-for-artists/
👋 The Knowledge, Music Ally’s free weekly newsletter: musically.lnk.to/knowledgepo
🎉 You may be eligible for a FREE Music Ally subscription, worth £399/year, via our corporate and sponsored subscriptions. If you work for a DSP, a major label, an indie label, or if you’re an artist manager, an employee of a CMO or a publisher, check here to see if you’re eligible: musically.com/subscription-options
Ⓜ️ Subscribe to Music Ally's industry-leading analysis, reporting and news: musically.com/subscribe
Instagram: https://www.instagram.com/musicallybiz
Twitter: https://twitter.com/musically
Facebook: https://www.facebook.com/musicallyfb
United States
